pricinglessons

#pricinglesson 3: The theory of relativity in pricing: You will be measured against your customers’ perceived next best alternative #pricinglesson CuPeNeBA: #owp2013

#pricinglesson 2: Pricing is a lot like poker. Profitability focus means that you don’t play every hand. If you never lose on price, you are too cheap. #owp2013

#pricinglesson 1: You have a choice: Value-based pricing through cocreating, communicating and capturing more value. Or fighting the price war. Tertium non datur. #owp2013

10 (more) Cartoon Pricing Lessons

Short and crisp, a few more pricing lessons on Youtube

http://www.youtube.com/watch?v=weu36rvAqD0