pricinglessons

Summary of the 20 Lessons on Pricing (pdf download)

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#pricinglesson 7: Cash is a fact, costs are opinions. Consider «avoidable» costs instead of variable costs and study margin-equivalent sensitivity scenarios. #owp2013

#pricinglesson 6: Cost-based pricing is straightforward, but you leave money on the table two times. Both when demand is high and when demand is low. #owp2013