pricinglessons

Summary of the 20 Lessons on Pricing (pdf download)

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#owp2013 pricinglesson #13: «Commoditization» is a very bad word, ban it from your company. The «C-word» is the procurement’s weapon to lower your prices.

#pricinglesson 1: You have a choice: Value-based pricing through cocreating, communicating and capturing more value. Or fighting the price war. Tertium non datur. #owp2013