pricinglessons
A pricing blog authored by IMD professor Stefan Michel
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07/04/2013
Summary of the 20 Lessons on Pricing (pdf download)
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06/26/2013
#owp2013 pricinglesson #13: «Commoditization» is a very bad word, ban it from your company. The «C-word» is the procurement’s weapon to lower your prices.
06/24/2013
#pricinglesson 1: You have a choice: Value-based pricing through cocreating, communicating and capturing more value. Or fighting the price war. Tertium non datur. #owp2013
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