HBR article and interview on Value Capture: Innovation is not worth much if you cannot charge for it

Both kinds of innovation—one in value creation, the other in value capture—are important. But most companies focus only on the first. Sometimes a business can get away with failing to think about value capture if it sells plenty of its new offerings through existing approaches. But when value capture goes unexamined, money is usually left on the table—and sometimes the only thing that can save a business is finding a way to capture value. 

Please read the full HBR article here

10 minute interview with Julia Kirby here

Blog post on fencing here