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Pricing Capabilities Survey

« #owp2013 pricinglesson #11: Pricing is pain management. Because losses count heavier than gains, make sure that the perceived pain is on the value, not on the price. | Main | #owp2013 pricinglesson #14: There are only two types of discounts. Stupid ones and smart ones. Getting rid of the stupid ones can increase your margin by 1% on average. »



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