#owp2013 pricinglesson #11: Pricing is pain management. Because losses count heavier than gains, make sure that the perceived pain is on the value, not on the price. - pricinglessons

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06/26/2013

#owp2013 pricinglesson #11: Pricing is pain management. Because losses count heavier than gains, make sure that the perceived pain is on the value, not on the price.

Posted at 10:08 AM in Books, Lessons, Psychology, Value | Permalink

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