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Pricing Capabilities Survey

« #owp2013 pricinglesson #9: Your price serves as an indicator of quality, whether it makes sense or not. It’s probably your most important positioning tool. | Main | #owp2013 pricinglesson #11: Pricing is pain management. Because losses count heavier than gains, make sure that the perceived pain is on the value, not on the price. »

06/26/2013

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