This is not a restaurant menu. Sanebox is a service that filters out and summarizes unimportant emails. The product is priced along multiple value metrics, but what makes their pricing page so attractive is how they contextualize what the price of each tier means for the customer. For example, the price of the middle tier starts at $5.79 per month, but the text at the top of the page states “You pay more for a lunch.” The most expensive tier is “Cheaper than a dinner,” and starts at $19.54. This tactic takes advantage of innumeracy and humanizes the experience of purchasing the service.